Operational Excellence. Scalable Systems. Measurable Results.
We turn operational chaos into scalable performance.
Driven Processes delivers a systemized operating layer for growth-stage businesses. We build repeatable processes, automate execution, and make performance visible so teams scale without chaos.
Snapshot
2026Target MRR
R100k–R150k by Month 3
Vertical Focus
Agencies, digital marketing firms, consulting, or e-commerce.
Deposit
R150,000 upfront
Operations are breaking scale.
Growth-stage teams struggle to build repeatable systems. The result is stalled growth, shrinking margins, and exhausted teams.
The Solution
A systemized operating layer.
Driven Processes designs the systems, workflows, and KPI architecture that make operations predictable and scalable.
The Opportunity
Operational excellence is now a growth multiplier.
Mid-market and growth-stage businesses are investing heavily in automation, KPI visibility, and scalable process ownership.
Diagnose, design, deploy, optimize.
Diagnose
- Process mapping
- Bottleneck identification
- KPI gap analysis
Design
- SOP standardization
- Automation blueprint
- Ownership model
Deploy
- System implementation
- Team enablement
- KPI dashboards
Optimize
- Continuous improvement
- Performance reviews
- Scalability roadmap
Process-Driven Approach
Systemisation levels and accountability.
Starter
Task execution: Founder executes tasks directly
Task allocation: Ad-hoc self-assigned
Main challenge: Low visibility, bottlenecks at the founder
Reactor
Task execution: Urgent tasks first, reactive delivery
Task allocation: Manual allocation via inbox/DMs
Main challenge: Context switching and inconsistent outcomes
Doer
Task execution: Repeatable checklists and SOP-based delivery
Task allocation: Role-based task allocation
Main challenge: Capacity planning and ownership clarity
Builder
Task execution: Automated workflows with KPI feedback loops
Task allocation: System-driven routing and approvals
Main challenge: Scaling quality with multi-role leaders
Ownership Plan
Roles and approval gates by month.
Months 1–2
Amrish Seunarain (Founder)
Customer, Product, Structure, Support, Market, Sell, Team, plus Admin and Finance.
Month 3
CEO + COO (50/50 leadership split)
CEO leads Sales + Finance strategy and owns Sell + Admin. COO leads Dev. Marketing is shared. All business approvals are joint.
20–250 employee, operations-heavy teams.
Competitive Landscape
Built for mid-market speed.
Competitive Scan
We studied suites and service providers.
Why We Win
Process-first, governed, and agent-operated.
Traction Benchmarks
Evidence-backed operational gains.
Technology Stack
Built on proven tooling.
Business Model
High-margin services with recurring revenue.
Go-To-Market
Founder-led outbound + authority.
From service validation to SaaS platform.
What, who, and when. Outcomes and owners.
Month 1
Founder-Only Execution (Amrish)
Responsible
Amrish Seunarain
- Process-driven operating model defined (fundamentals course)
- Starter → Reactor systemisation in place
- Core task execution, allocation, and approvals owned by founder
- Baseline KPIs and reporting cadence set
- Customer discovery and initial onboarding
- Pilot delivery playbooks drafted
- Sales pipeline initiated by founder
Month 2
Repeatable Delivery (Founder-Led)
Responsible
Amrish Seunarain
- Reactor → Doer systemisation
- SOPs and task allocation patterns established
- Approval gates documented across Customer, Product, Support
- Delivery velocity and quality targets set
- Documented case studies and ROI tracking
- Consistent sales outreach cadence
- Operational proof points for handoff
Month 3
Shared Leadership + Builder Systemisation
Responsible
CEO + COO
- CEO + COO onboarded (50/50 leadership split)
- CEO leads Sales + Finance strategy
- COO leads Dev and delivery systems
- Marketing shared between CEO and COO
- All business approvals are joint
- Builder-level systems and approvals live
- Clear ownership for Sell + Admin (CEO)
- Hiring plan defined for Sales + Marketing handoff
Deposit
R150,000
Signing & project start
Month 1
R100,000
MVP + 3 paying clients
Month 2
R100,000
20 paying clients or R50k MRR
Month 3
R100,000
50+ clients or R100k+ MRR
Investor-Ready Metrics
Proof before scale.
Seeking investment or strategic partners.
Use of funds: sales expansion, automation development, talent acquisition, and marketing growth.