Pre-Seed | ZAR | Founder-Led Execution
I am building a process-first operations platform that turns chaos into repeatable, profitable performance.
I am asking for a milestone-based pre-seed commitment aligned to delivery and revenue proof. Funding is released only when clear KPIs and operational outcomes are met.
Start Due DiligenceR450,000 total milestone plan
The Ask
Pre-SeedTotal Funding Ask
R450,000
R150,000 deposit + 3 milestone releases
First 90 Days
R100k–R150k MRR target
50–75 paying businesses
Funding Flow
Performance-based capital release.
DepositR150 000
Month 1R100 000
Month 2R100 000
Month 3R100 000
Monthly Targets
Revenue milestones by month.
Month 1R15 000
Month 2R50 000
Month 3R125 000
Milestone Plan
What I will deliver and when.
Month 1
MVP + active paid pipeline
- Multi-tenant system live
- Process engine + AI PM orchestration
- CRM + project module operational
- Approval routing system live
- 3+ paying clients, 100 AI actions
Month 2
Revenue traction proof
- Sales + Marketing agents live
- Unified inbox + billing operational
- 20 paying businesses or R50k MRR
- Retention > 85% and 2 ROI case studies
Month 3
Scale + investor readiness
- KPI dashboards + token optimization
- Pricing tiers + payment gateway live
- 50–75 paying businesses, R100k–R150k MRR
- Churn < 10%, CAC + LTV baselined
Funds Breakdown
How the R450,000 is deployed.
| Category | Amount | Use |
|---|---|---|
| Product & Dev | R210 000 | Core platform + AI ops |
| Go-to-Market | R120 000 | Founder-led sales, pipeline, content |
| Operations | R70 000 | Delivery systems, SOPs, onboarding |
| Tools & Infra | R50 000 | Hosting, data, AI usage, automation |
Allocation is milestone-based and reviewed monthly with investors.
Ownership & Roles
Founder-led now, leadership split in Month 3.
Months 1–2
Amrish Seunarain (Founder)
Customer, Product, Structure, Support, Market, Sell, Team, Admin, Finance.
Month 3
CEO + COO (50/50 split)
CEO leads Sales + Finance strategy and owns Sell + Admin. COO leads Dev. Marketing shared. Joint approvals.
CEO owns Sales + Finance strategy. COO owns Dev. Marketing is shared until a Sales/Marketing hire.